Build a brand that stands out.

Our online workshop is a 7-step, self-guided online workshop that will help you craft your Brand’s messaging.


Seven Game Changing Steps

The Brand Workshop walks you through a series of simple steps filled with questions about your Brand and audiences, helpful case studies, marketing examples and dynamic explainer videos.

  1. Brand Feelings

    How your Brand should make people feel. Consumers want to be inspired and to have a connection with their favorite Brands. It’s what separates a Brand from a business.

  2. Brand Personality

    Human-like characteristics used to describe your Brand and shape the relationship you have with your consumers.

  3. Brand Call to Action

    Your leading line about your Brand that is an invitation to consumers and an explanation of what you do all in one.

  4. Main Supporting Points

    The top two to five talking points that help your Brand deliver on the Brand Call to Action.

  5. Validators

    The reviews, press mentions and testimonials that give consumers confidence in your Brand.

  6. Products & Services Overview

    The deep dive into into the specifics of what your company offers or how your products work.

  7. Brand Story

    The narrative of who you are, where you came from and what you believe in. The modern consumer wants to buy from Brands that have a passion, history or cool story for what they are doing.

Everything you need to craft your Brand Plan

The workshop is here to help you build a Brand Plan. The Brand Plan is one of the most powerful marketing tools you will ever come across. It is the perfect roadmap for leading a consumer through the sales journey and helping you grow your business.

Is Brand Pop right for me?

The Brand Workshop was created for anyone that wants to take their messaging to the next level. The Brand Plan you create can be used by you, your marketing team and your strategic partners to move your messaging forward.

The Brand Workshop is great for both B2C and B2B companies.

  • Technology
  • Non-profit
  • Consulting
  • Hospitality and Tourism
  • Real Estate
  • Startups
  • Consumer Package Goods
  • Government
  • Small Business
  • Health & Medical
  • Professional Services
  • Fortune 500 Companies

Who should be involved in the Brand Workshop

Go through the workshop as an individual or have your full marketing department involved. Our workshop is built for businesses of any size. The workshop can be completed in one sitting or all on your own time.